WEX Illustration System
To encourage employee brand engagement and create excitement around internal culture initiatives, an Employee Value Proposition Campaign was introduced in 2022. The WEX creative team partnered with international employee relations team members to expand on messaging developed by an outside agency.
Three different illustration styles were explored with the goal of bringing the messaging to life, connect with employees, represent diversity, equity & inclusion and expand on an existing illustration style. Paired with the "We Got This" messaging framework, the styles were presented to executive leaders and established a creative direction for the campaign.
Alternate Style Exploration
WEX Illustration Style: Original Direction Established in 2021
